Project Insight
The Torqeedo Outboard

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Design development to full-scale execution.
For the new Torqeedo Deep Blue 12 R, our approach was guided by the principles of Dieter Rams: Good design is unobtrusive, honest, and long-lasting. We moved away from aggressive styling trends to create a product of clarity. From the first sketch to the final 1:1 exhibition prototype, we focused on stripping away the unnecessary—revealing a pure, functional form that communicates the clean nature of electric mobility.
Client
Torqeedo GmbH
Industry
Marine / Electric Mobility
Year
2024


Following the ethos that "form follows function," we designed the outboard not as a decorated shell, but as a logical structure.
We reshaped the technical package into a clean, geometric silhouette. By avoiding superficial decoration, we achieved a timeless aesthetic that radiates precision and trust—ensuring the product remains relevant long after trends have faded.


Precision in Execution